TRM Labs reports that U.S. crypto transaction volume rose ~50 % in H1 2025 (over 2024) and surpassed $1 trillion between January and July — likely driven by regulatory shifts under the Donald Trump administration. Gizmodo
This highlights major adoption momentum in the U.S.
Implication: more regulatory light or favourable environment may be boosting activity.
For a brand like yours: rising volume means more participants, more noise — and more need for brand clarity/enforcement.
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