A financial firm backed by President Donald Trump, World Liberty Financial, is preparing to launch a stablecoin dubbed “USD1”, along with a suite of investment funds targeting digital assets. This announcement follows a broader pro-crypto agenda within the Trump administration, aimed at reclaiming leadership in the blockchain and digital asset sectors.
Key points:
 • The stablecoin, USD1, will be pegged 1:1 to the U.S. dollar and backed by U.S. Treasury securities, mirroring strategies used by other major stablecoin issuers.
 • The initiative aims to compete with USDC and Tether, which dominate the current market.
 • World Liberty Financial also plans to roll out digital asset ETFs, blockchain infrastructure funds, and crypto-treasury portfolios tailored for retail and institutional investors.
 • Trump’s executive order last week supported the creation of a Strategic Bitcoin Reserve, further cementing the government’s new digital asset strategy.
 • The company claims the products will support “free-market capitalism on the blockchain” and encourage domestic innovation in crypto.
   
Why it matters: This move marks a direct fusion of politics, finance, and crypto, reinforcing Trump's pivot toward crypto-centric economic policy. The USD1 stablecoin, if successful, could become a politically influential competitor in the stablecoin space and significantly shape U.S. regulatory and adoption pathways.